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Construction of Luce Project worth Dhs350 Million Begins

Investment holding group Yas Holding has its headquarters in the United Arab Emirates and its real estate division, Taraf, has initiated the development of its project Luce.

This is an exquisite residential development that will be constructed in Dubai on Palm Jumeirah. The groundbreaking means that the construction phase has now begun.

Taraf has entered into a partnership with AsasatAldhafraAPCC Building Contracting and MZ Architects for the project.

The statements

Yas Holding Group’s CEO, Low Ping said that the project is a new perspective on luxury living that can distinguish between local and international investors.

The CEO said that they would use the distinct and unique approach of Taraffor delivering high quality offerings in the real estate industry.

He added that with construction now happening, the Luce project would turn out to be a blend of opulence, exclusivity and unparalleled design that would give contemporary living a new definition.

Taraf’s CEO, Ahmad Shibel, said that they were thrilled to begin construction of the project that has a value of more than Dhs350 million.

He also added that it was the first iconic property for Tarafand they intended to redefine the standards for residential properties with it.

He went on to say that they were proud to have partnered with leaders in the field for making the project into a reality.

The development

Buyers looking for a unique living experience have been drawn towards Luceafter its successful launch. A wide range of residential units are part of the development.

These include spacious apartments designed to deliver the ultimate in terms of sophistication and comfort to residents.

Located in the heart of Palm Jumeirah, every residence offers an unmatched lifestyle to buyers with its modern interiors, state-of-the-art facilities and panoramic waterfront views.

The project also offers private beach access, along with exclusive amenities. There are spacious apartments, including 2, 3 and 4-bedrooms that offer views of the sea, along with penthouse and duplex.

The design of the building has taken inspiration from the organic lines and elegant curves of the sand, the beach, nature and the fluidity between Dubai’s seascapes and deserts.


Launched at the beginning of this year, Taraf is a property developer committed to delivering superior residential spaces in the United Arab Emirates.

It is planning on introducing exclusive and exquisite luxury residential properties for national as well as international clients at prime and iconic locations.

It uses an attention-to-detail approach for delivering lifestyle-focused and high quality places that can help communities in realizing their full potential.

Taraf was launched by Yas Holding and the leading investment group established it for diversifying its portfolio, expanding growth and for setting new standards for investors and residents in the UAE.

Its business portfolio is spread across multiple industries that spans numerous sectors and there are more than 50 subsidiaries of the investment group that are currently operating in the market.

It is active in a variety of sectors, which include aviation, education, technology, food, real estate, agriculture and healthcare.

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